This is where you want to be.

The South End is a vibrant and diverse neighborhood enlivened by the galleries, boutiques, bars and restaurants of South Main, the Memphis Farmer’s Market on Saturdays and downtown’s popular Trolley Nights. Today, the entire area is enjoying a resurgence. The Tennessee Brewery, adjacent to the Lofts, is undergoing a renovation; new warehouse conversions abound; and the area is booming.

Coming soon.

In 2015, Henry Turley Company and its partners announced a major revitalization project on the South End that includes the conversion of the landmark Central Station into a boutique hotel and a new cinema linked to the iconic Powerhouse building as well as transit improvements and enhancements to the public spaces in and around the Memphis Farmer’s Market site.

Commute? What commute?

With easy access to Riverside Drive and low-traffic corridors headed east, Loft residents can bypass the downtown core to pick up the interstate in any direction or get to the heart of midtown in minutes.